Pixel is a Brisbane web development agency and Australia’s only official Laravel agency partner. When we started working together in 2022, its website was built mostly around Shopify, which was a big part of the business at the time.
Over the following years, Pixel’s focus moved towards Laravel and custom software for businesses that had outgrown off-the-shelf platforms. Its search presence needed to move too.
Buyers of custom software search very differently from Shopify store owners, and more of them now ask AI assistants like ChatGPT for agency recommendations before they ever reach Google. Pixel needed to be visible in both places, for the work it actually wanted to win.
As Pixel’s services changed, we optimised its website to match. We aligned each key page with the terms custom software buyers actually search for, through titles, headings, descriptions and page structure, and planned the 2026 site migration so redirects protected the rankings Pixel had already built.
We made sure pages and articles were clear and well structured, so AI assistants could understand them and pick them up.
Alongside this, we built links and mentions on relevant tech and business publications and Australian business directories. These help Google trust Pixel, and they give AI assistants more places to learn who Pixel is and what it does.
Reach out today and let’s build a search strategy that works across Google and AI platforms.
