Rethread launched as a brand-new website with no search history, no links pointing to it, and no listings yet.
Parents already had other options, from school uniform shops to Facebook groups and established resale sites.
As a marketplace, Rethread also needed two audiences at once: parents looking to buy, and parents with uniforms to sell. Without both, the site couldn’t grow.
We set up the SEO foundations from launch, optimising the homepage, the selling page, the listings pages and the template behind every school page, so new schools could rank as listings came in.
We then built state pages for parents searching by location. Each month, we published blog articles answering the questions parents ask, like what to do with old uniforms, how to choose the right size and the real cost of school uniforms.
We also earned links and features on Australian parenting, lifestyle and business websites, which helps Google trust Rethread and gives AI assistants more places to learn about it.
Reach out today and let’s build a search strategy that works across Google and AI platforms.
