Pinch helps Australian businesses and software companies collect payments, from invoices and recurring payments to direct debit. It’s a strong product in a crowded space. When a business owner searches for a way to take payments, they usually see Stripe, GoCardless and Airwallex first, brands with global budgets and years of authority behind them.
Buyers in this category also research carefully. They compare options, check which tools work with Xero or MYOB, and more and more, they ask AI assistants like ChatGPT for recommendations. Pinch needed to show up at each of those moments, and many of its key pages were sitting too far down the results to be seen.
We started by improving the pages people visit when they’re close to choosing a payment provider, including comparison pages, integration pages and the pricing page. Each page needed to answer the buyer’s real questions quickly and show where Pinch fits. Every month, we published new blog articles on the topics Pinch’s customers search for, like invoicing, recurring payments and cash flow.
We also reviewed and updated older posts, so content written years ago stayed accurate and kept ranking.
To build Pinch’s authority, we earned backlinks through press releases, guest articles and features on relevant business and finance websites.
These links help Google see Pinch as a trusted source, and they help AI assistants like ChatGPT pick up and recommend Pinch too. Finally, we set up conversion tracking, so Pinch could see which searches were turning into sign-ups.
Reach out today and let’s build a search strategy that works across Google and AI platforms.
