Offshoring means getting work done by a team in another country. Outsourcing means hiring an external organisation to handle specific tasks for you. Put together, offshore outsourcing is simply working with a specialist team overseas to take care of part of your business, in this case, SEO. Done well, it gives you access to high-quality work at a lower cost than hiring a full in-house team.
SEO Outsourcing – Why Should You Do It?
Managing your Search Engine Optimisation (SEO) is time-consuming, but it’s crucial if you want to compete online. Many businesses try to solve this by hiring one in-house SEO specialist to “do everything.” Another option is to use SEO outsourcing services and let an external team handle your search rankings, content, and technical fixes while you focus on running the business.
Outsourcing SEO Services actually comes with several advantages. See more below:
• To Save Costs
Engaging offshore SEO services will allow you to access cheaper labour when you outsource, ultimately cutting your costs.
• For Expert Knowledge
Instead of asking one person in your organisation to juggle everything, outsourcing SEO means hiring a team that lives and breathes search. Their entire focus is SEO strategy, technical work, content, and links, so you benefit from deeper expertise than a generalist can usually offer.
• For an External Perspective
Each country has its own ways of practicing. When you hire an overseas firm that has done its job for many corporations from many countries, you can get a global perspective, which puts you at an advantage over your competition.
• For More Time to Focus on Your Expertise
Outsourcing allows you to increase your efficiency and focus your workplace hours on high-value tasks. This means that you’re able to focus on your critical organisational functions, offering better services to your clientele.
• For When You’re Not Ready to Hire an In-house SEO Team
Managing an in-house SEO team is not only costly but also time-engaging. Outsourcing saves you this headache.
The Pros of Offshore SEO Outsourcing
When you work with the right offshore SEO company, you get more than cheap labour. You gain a dedicated SEO team that can scale with your business while keeping costs predictable.
• Access to a Team of Skilled Individuals
Organisations that offer these seo outsourcing services mainly hire skilled individuals who have relevant expertise and are focused on these specific tasks, ensuring quality and value-addition.
• Cheap and Customisable Prices
Pricing in offshore countries is highly likely to be more cost-effective than within your state, meaning you can get lower prices and have them customised to your individual needs.
• More Customisation
Once the outsourced organisation has a clear understanding of what your business and marketing goals are, they can customise your SEO campaign to your individual needs, making you stand out beyond your competition.
• Protection from Employee Turnovers
As you are not running your business with additional in-house staff in a new SEO role, you cushion yourself from employees quitting their jobs and filling in the gap left and the costly and time-consuming venture of recruiting new employees.
• Minimal Oversight
As the outsourced organisation has SEO management as its vital function, it almost guarantees minimal oversight on work output, as this is the main focus.
The Cons of Offshore SEO Outsourcing
• Communication Problems
Offshore outsourcing involves a different country where language may be a barrier sometimes.
• Cultural Differences
Cultural differences may be a source of conflict between the two organisations due to different beliefs and methodologies.
• Different Quality Expectations
Quality control means different things for different people, and standards will vary from time to time and place to place, causing conflict.
• Security Leaks
The business ethics held in our country are not necessarily held by other countries, which may cause a challenge when it comes to sharing confidential company information.
Outsourcing and Offshoring to Thailand
Bangkok is definitely being promoted as a digital innovation hub, supporting neighbouring ASEAN countries. An hour’s flight north of Thailand lies Chiang Mai city, which houses digital nomads from all around the world and is a hub of SEO outsourcing for top SEO companies in the USA, UK, Australia, and worldwide. Governmental sectors and their people are constantly developing the community’s potential to grow its own digital economy.
What Kind of Work Can You Expect from Search Studio?
Search Studio is a digital marketing agency in Thailand, priding ourselves as a helpful and ethical SEO agency with years of experience specialising in Search Engine Optimisation and Google Ads. At Search Studio, we consider all possible challenges in SEO outsourcing and ensure we tackle them accordingly.
1. Communication Problems
• We believe honest, straightforward communication is crucial to building strong, long-lasting relationships with our clients. If there’s ever a potential issue, we’d rather talk about it early and fix it together.
• We’re available for online meetings via Zoom, Google Meet, or whichever platform you prefer. From the start, we agree on clear communication channels and response times so projects keep moving without confusion.
• Every offshore SEO outsourcing engagement includes a dedicated SEO consultant who can answer your questions, explain our strategy, and keep you updated on progress in plain language.
2. Language Barrier
• We understand that language can be a significant barrier in ensuring we meet your needs. Our team has extensive experience in dealing and communicating with clients from English-speaking countries and beyond.
• We understand that you’re worried about grammatical errors or any other English usage errors in blogging, link building, and outreach. As such, we make sure that all of our blog writers are native English-speaking writers.
3. Cultural Differences
For best results, you need to partner with an organisation that is open-minded to avoid unnecessary challenges.
At Search Studio, we value cultural diversity, and we believe that respectful and civil communications are important in all interactions with our clients. Being open-minded, we can embrace different cultures and confidently work with others.
4. Different Quality Expectations
Unlike some other offshore SEO services, Search Studio does not use black hat strategies to run the work. Black hat SEO is a practice that uses techniques like cloaking, keyword stuffing, and using private link networks. These are unethical practices and are against search engine guidelines. Black hat techniques are used to get a site to rank higher in search results in a shorter time.
On the other hand, Search Studio uses only the cutting-edge and safest approaches to ensure clients’ quality expectations are consistently met and satisfying results are seen in the long run.
5. Security Leaks
Security leaks are a significant concern when outsourcing SEO services. However, at Search Studio, we guarantee that any information shared with us by our clients remains exceptionally confidential, and we are open to signing non-disclosure agreements for your peace of mind.
Final Words
So, is it safe to outsource your SEO work? Yes, as long as your offshore SEO company uses white-hat techniques, follows search engine guidelines, and focuses on building high-quality links. Avoid agencies that promise instant rankings or rely on spammy link schemes.
Should you work with an overseas agency and use offshore SEO services? It can be a great move if you want specialist expertise, better time management, and lower costs. The key is choosing a partner whose approach and values match your own. Take the time to review case studies, ask questions, and make sure you’re comfortable with how they work before you commit. Reach out today.
