What is Digital PR and Why It’s Key to Brand Authority in AI?

Digital PR and AI

Search has always been about visibility, but the rules are changing. With AI-powered search engines like Google’s AI Overviews, Bing Copilot, ChatGPT, and Perplexity, discovery is shifting from keyword lists to curated answers. Instead of showing dozens of results, these systems summarize and cite only a few trusted sources. For brands, this shift brings both […]

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